​​Commercial Sports Sponsorship Consultants
Latest Roles
Scotland
Rugby
SRU | 2024
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Working with OVG, I have helped SRU value and create
a go to market strategy with unique rights
commensurate for a front of shirt partnership opportunity. Also developing a pipeline in new and burgeoning sectors that align with the rights available with in both Mens & Womens Rugby.
In The Room
In The Room | 2020-2023
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As tech startup pioneering AI video content, I worked with the business to introduce it into sport but also in multiple different industries from healthcare to education. The technology helps build fan engagement on a personal level whilst being scalable.
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F1
Formula One | 2019-2020
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I worked with the events team to commercialise
F1 Festivals. Created to attract new fans to F1 and building interest of the back of Netflix's Drive To Survive.
Creating events in urban city centres and bringing the thrill of F1 to the streets for families to enjoy.
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My role, was to develop commercial partnerships to enrich and support the F1 Festivals in 2020, unfortunately this stint was ended early due to Covid.​
NFL
NFL | 2018-2019
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I worked with the NFL developing new business commercial partnership opportunities in association with the London Games.
Using in depth insight and analysis of the UK fan base, we used research to create robust business based proposals that offered true return on investment whilst also enriching the fan experience. ​
SnowQuake
SnowQuake | 2018
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2018 started with SnowQuake, returning for its 3rd event, My role was to manage the commercial sponsorship of the overall event, as well as much of the event organisation, brand activation & race organising. The challenge was running an event overseas in the rural mountains of Italy at -9 degrees Celsius. Add a mix of 75 riders, from amateurs to multiple world champions, racing on a track made of ice, and you have SnowQuake.
DirtQuake
DirtQuake | 2017
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Following NorthOne TV's acquisition of DirtQuake events in May. DirtQuake was planned for early July, my role was to create commercial partnerships with this popular niche event. Alongside the sponsorship negotiations, I was managing brand activation plans, the overall event organisation including the health & safety requirements for a live event audience of 10k people.
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Isle of Man TT
Isle of Man TT | 2012-2016
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During this role I was in charge growing the sponsorship and commercial aspects of the Isle of Man TT working closely with the Isle of Man Government’s Department of Economic Development. As the rights holders, my remit was to organise and also implement sponsorship with the world renowned IoM TT.
Since the 2012 event, commercial sponsorship has grown incrementally year on year, in total by 90% and 2016 was recorded as the best commercial year in the event’s 109+ year history. IoM TT event sponsorship has been an effective platform for all our partners and has also attracted new exciting partnerships in recent years.
As part of my role, I negotiated the individual sponsorships, supported the drafting of the contracts, liaised with sponsors whilst managing the relationship and oversaw the various sponsors’ activation at the events, to ensure the sponsors see the appropriate bespoke levels of return.​